Art fairs are a fact of today’s art market. While some intrepid collectors appreciate the opportunity to scan the art array, to draw parallels,to remark on art making trends or to hone in on what makes them tick, others are just as eager not to go – alone. Barry Schwartz’s popular book The Paradox of Choice: Why More is Less reflects a common sentiment amongst apprehensive collectors. When there’s so much to see, collectors wonder if they’re seeing it all or even enough to make the right acquisition choice. In order to maneuver with purpose through the labyrinth of booths, to make sense of a surfeit of information about art, artists and the art market and to manage personal expectations, an art advisor is an invaluable resource.
How art advisors help
- Preview the fairs with the collector in mind. They make a list of dealers they know, trust and/or who represent artists they think will fulfill the collector’s acquisition objectives.
- Outline the collector’s objectives to the dealer, allowing him/her to be prepared to answer the collector’s questions when they walk the fair with the art advisor.
- Research beforehand the best works available within the collector’s budget.
- Make an itinerary of booths to visit before the collector’s arrival, allowing for a focused and less overwhelming fair experience.
- Reconnect with dealers post-fair to ensure the collector has all the facts about the artist and artwork(s) of interest.
Though a sampling of the services provided by an attentive art advisor, these offer a general overview of what to expect. Since all this can seem like the kind of hard work that leads to a healthy appetite and, perhaps, an insatiable thirst, Art Style clients frequently enjoy a leisurely lunch or a glass of white to celebrate the acquisition or simply the appreciation of great art.